YouTube CHANNEL of the Day: PROFESSOR THORGI & Why Marvel and DC Comics are not selling!

Stop by Professor Thorgi’s channel and check out his review of new series JUSTICE LEAGUE DARK. As someone who with rare exceptions no longer gets monthly comics from the major comic publishers, me being interesred in anything new from DC or MARVEL comics… is rare.

The excellent coverage YouTube channel Professor Thorgi provided today on series JUSTICE LEAGUE DARK has me interested.

I really want to rush out and buy this series from DC Comics, however… I will not.

DC has recently followed Marvel in pricing their comics at S4 a book. The cost of hiring Bendis perhaps. Whatever the reason, for me that translates into both companies charging more for new comics than they are worth. $4 cover price at a minimum, with many of the books being even more expensive at $5 and up. 

I can spend that money to buy bronze age back issues that will hold their value as opposed to new issues, that 99% of them will be in the surplus dollar bins in a couple months. WHY ON GOD’S EARTH WOULD YOU PAY $4 for A NEW COMIC , when you can get a classic fantastic four or kubert comic for the same price?

Our Army at War #254

Fantastic Four #104

Fantastic Four #133

Buy Back issues here:

https://www.mycomicshop.com?&AffID=200301P01

That pricing for new comic books is just pure greed, from two companies that are backed by billion dollar parent companies. Unlike smaller publishers, these companies have the infrastructure and scale to support bringing in these books at $2.50  or at least hold the line at $2.99.

I feel the companies inability to do so, and in the case of Marvel, unwillingness to do so comes down to greed, short sightedness, and mismanagement.They would rather try and price gouge the same aging customer base of about 70000 readers to buy multiple copies of overpriced issues, than price the issues at an attractive $2ish price point, to try to sell to millions rather than just thousands.

Contrary to the minority of loud but wrong right wing nuts, comic fan pretenders, screaming against creators and against diversity, as the failing of comics, comics are, in terms of creativity,  in a golden age.

Comics as someone who has been reading these books longer than most of the vocal minority have been alive, comics across the board have never been better in terms of writing, art, stories, creativity, diversity of genres, etc.(with minor exceptions such as Nick Spencer’s racist Nick Fury Jr idea. Really?? That is your idea? I don’t think so. :). Just have the Black Nick Fury be the black Nick Fury. Don’t hamstring him with some insulting, denigrating  and moronic story about him being the ‘son’ of the White Nick Fury. Just stupid and insulting on so many levels. An example of the movie division just being better and  smarter and less racist than the comic book division. And who would have thought that? 🙂 )

But that one caveat aside, the reason the comics are not selling is they are overpriced. Bottom line. And the big two publishers are over saturating the market to try to get their few readers to buy a lot, everything, to keep up.

Newsflash… people can not afford to get a lot, much less everything, especially at $4 a book.

So they choose, like I choose, to either severely limit their consumption or get nothing at all ( I get from DC only one $4 book, Christopher Priest’s DEATHSTROKE, and their few remaining $2.99 books.  However with DC poised to ruin the good work Priest has done on DEATHSTROKE, by putting the character in the JLA, hampering Priest’s ability to write for the comics unhindered, I see me dropping even that title. And according to the rumor mill the $2.99 books are going away. As far as Marvel, I  get nothing at all.)

The fact that Marvel is not legitimately selling millions of copies of Ta-na hesi Coates or Donny Cates or Al Ewing or Mark Waid or David Walker has nothing to do with those creators, those creators are doing their job;  but marketing and management and editorial mandates are failing these books.

I will definitely be reading Coates Captain America run, or the latest Moon Knight. But not monthly, Marvel and DC have taught me that they are not good or affordable publishers of periodical material and to rather wait for the collected edition and read it for free at the library, and the ones worth buying, to purchase in collected form, at a substantial discount over the individual issues. That is just smart shopping in this day and age, and for periodicals to not adjust their price point and marketing plan to make their product more attractive to an audience with a glut of choices and demands for their time… is to be bad at your job.

Marvel and DC’s periodical publishing arms… are bad at their jobs. People in charge of getting these numbers up and selling these books, should be given a deadline to turn things around and make improvements. And if they don’t  maybe what Marvel Upper Management needs is to sweep out the old under-performing and stagnant comic selling paradigm that has taken root at Marvel and DC and replace it with fresh faces, with fresh, innovative ideas for moving product, and winning readers. Do mail order subscriptions at a discount through Amazon, like Entertainment Weekly and other magazines do. Even selling the books as a loss leader, by increasing your subscriber base to millions rather than tens of thousands, you dramatically  increase what you can charge for ad space. But it takes change to make positive changes.

 

Now on the other hand, companies that are worth supporting in periodical form are ALTERNA, CHAPTER HOUSE, they provide inflation friendly comics, that allow you to pick up great books at a sub $3 price.

Also IMAGE, DARK HORSE, IDW, even though they are in the $3 and $4 range, they give you a lot more for your money than DC and Marvel do,  The smaller companies offer you a better periodical experience, they give you more pages, less ads, on better paper, and with additional content such as letters pages and special features.

All that creates a very simple take away for where and how I buy comics in the 21st century:

  • These days when I buy comics, I buy them via pre-order courtesy of MY COMIC SHOP. COM, at a sizable discount off of cover price. I am an affiliate for My Comic Shop, so when you use these links you earn a few pennies for this blog.
  • But the reason I am an affiliate, is because i use and love the service, so it becomes easy for me to hawk them. I have tried other mail order services, and have been pretty disappointed and felt pretty ripped off by them.
  • My experience with MCS has really kept me from quitting the hobby all together. They have been that good for me, and you may find them similarly for you, an easy on-road to a medium, comics, that seemingly has more off-roads.
  • They let you read synopsis of the many, many companies out there.
  • And I get these great books mailed directly to me in great condition.
  • And generally speaking…  I am not buying Marvel and DC. And I have to tell you my reading experience has never been better, and my wallet thanks me.

Use the link below, and your wallet can start thanking you as well:

https://www.mycomicshop.com/subscriptionservice?&AffID=200301P01

Advertisements

The last word on Social Justice Warriors, the Anti-SJW movement, Nazis, and Comics!

Everything is political. Because we all have a point of view. And when things conform, or do not question our point of view, we tend to think of them as non-political. But everything is an expression of our values, from Mickey Mouse to Batman to Star Wars to Popeye. Everything has a moral perspective,  a concept of what is heroic, and what is villainous, based on where we were raised, and how we were raised, and sometimes.. if we are lucky, based on how we have grown.

You have a vocal faction these days, a minority, that wants to play the aggrieved party and the victim and label and attack others that they perceive as a challenge to their norms, they attack creators and they attack fans, and brand them with the label SJW.

This vocal faction using acronyms over the whole or correct word, the way traditionally oppressive, bigoted factions have done. SJW instead of Social Justice Warrior, PC instead of Respect, etc. It is the tactic of the Nazi, to use labels and intimidation to cloud reason. To call others what they are, closed minded, and intolerant. And on this web of lies and misdirection, hope to confuse the issue, and gain ground.

The issue is simple. Social Justice Warriors, as it relates to comics, is in the very origins of the super-hero. The fight for the under privileged against monied interests, and oppressive regimes. It is right there in the earliest issues of Superman, of Batman, of Captain America.

There were people back, in a 1940s America, who made death threats, and attacks against creators. People who attacked Jack Kirby and Joe Simon, for having Captain America, on the cover of Captain America #1, punch out Adolph Hitler, for effectively creating a Social Justice Warrior, and a social justice medium. The people railing against Social Justice Warriors and Comics back then in the early 1940s are the same ones railing against writer Ta-Nehisi Coates, and what they call SJW or Social Justice Warriors today, they are Nazis or they are ignorant.

Now if you are ignorant, that is not a crime as long as you don’t stay ignorant. We all wake up, if we are honest, everyday ignorant of something. And we all… if we are healthy, growing human beings… go to bed less ignorant than we started the day. We have read, we have talked, we have communed, we have learned,. we have grown, and we have thrown off at least one incorrect folly we held too. This is your chance to grow. If no one has pointed out to you the immorality of a rant against social justice warriors, in the social justice medium of comics… well I’m telling you.

Now when you go before God, you can’t say you didn’t know. 🙂

Now what you do with that determines, if you are just ignorant, a fool, or a Nazi. A fool and a Nazi are not going to change. An ignorant man however, if he be a man, will embrace opportunities to slough off the hates and misinformation of yesterday.

Will embrace places to grow,

Un-subscribe from those click-bait, hate mongering channels, posing under names completely contrary to what they are doing. Channels with names like We Love, and Diversity, but all they preach is hate.

A lot of you are subscribed to them out of habit.

Habit to give attention to lowest common denominator talk show type conflict and what passes for conversation. This Resident Trump did not win the popular vote, but he won more of the vote than he should have in a civilized country. Part of the reason is seen in Youtube, and across social media. We have become a nation that has traded talk show drama for dialog, and irrational rage and outrage, over reason.

That is a recipe for a falling down nation, a recipe for the end of days.

I say no.

I say no to lies.

I say no to misinformation.

I say no to collusion.

I say no to agents of chaos, seeking to subvert one of the few progressive mediums left…. comics. The majority of these fools do not even read the works or writers they complain about. You don’t like a writer or story, don’t read it. But to attack creators and mess with livelihoods because you don’t want anyone else to read the story… that is Nazism. And I won’t have it. Too many of those who paved the way for you even being here, sacrificed way too much, to let the hate they beat back… rise in the very hearts of their indolent children.

I say no.

I say it in what I subscribe to. I say it in what I buy. I say it in who I defend. And I say it in the face of a new American age of terror and witch-hunts.

This far, no further.

 

 

To not want to be challenged by your reading is a prerogative and right, at times we want the comfort of a simple narrative. Or a comforting narrative. And there is nothing wrong with that. But do not confuse that comfort,  with it being a non-political narrative. Even the lack of overt political stance in a work, is in and of itself political. Because there is no greater force in times of massive change, no greater political force, than the quiet, silence of the masses.’

—From SILENCE OF THE MASSES

Podcast of the Day : Episode 286: The July Previews Catalog & Bendis Trojan Horse!?!

Podcast of the Day : Episode 286: The July Previews Catalog & Bendis Trojan Horse!?!

http://comicsalternative.com/episode-286-the-july-previews-catalog/

Great podcast, around the 30 to 40 minute mark you’ll find a nice bit on how everything  thoughtful is somewhat political. Give a listen.

It is a nice overview of items you can find in this Month’s Previews.

Previews for those uninitiated is a prE-ordering system for comic books. Especially with the outrageous cover prices Marvel and now DC are charging (I’m telling you, Brian Bendis was a Trojan horse for Marvel 🙂 , jumping ship to eff up DC’s lower, and more successful $2.99 pricing structure. I was picking up a good # of DC $2.99 books, but suddenly Bendis defects to DC, after defending Marvel’s awful business practices and price points for years, and now DC’s books (with a couple welcome holdouts) have shifted to the higher; and in my view, too expensive, Marvel price point of $3.99 minimum).

Pre-Ordering comics allows you to save (depending on the service you use) between 30% and 50% off cover price.

A sizable savings off the no-discount you would receive if you wait to  get the books off-the racks at your local retailer, when they come out.

The deadline to order upcoming comics at a sizeable discount, this month is 25 july. So in a few days at the time of this writing.

Thankfully there are several online retailers that allow you to preorder your comics and have them mailed to you. I’ve tried them all, Milehigh, Westfield, DCBS, to name a few, and while not the cheapest, the one I find to be the best, with the best packing, best customer service, and best quality of service and ease of use… is MY COMIC SHOP.

Order them here:

https://www.mycomicshop.com/subscriptionservice/previews?AffID=200301P01

Come back in a little bit and I’ll have up my list of must buys! I will give you a hint, fire marvel and dc (the movies are much better than the books anyhow. case in point, in the comics they moronically feel the need to both ride off the coattails of the movie version of nick fury, and diminish him at the same time, Black nick fury as white nick fury’s son??? that is just stupid.

what moronic writer came up with that lame, and more than a bit wasp centric idea?

Oh nick spencer. 

yeah, why am i not surprised. 🙂

I KID because i love! Unlike the moronic anti social justice warrior crowD, [basically any idiot who thinkS he is so witty for having a new short hand derogatory label, ‘SJW’, to try and diminish something that scares them, and they don’t quite understand. if they weren’t attacking sjw, they would be burning crosses no doubt. :). if you are subscribed to these clickbait morons on youtube or etc, stop being part of the problem and unsubscribe from them.

] i do not give an eff about cap being a hydra agent for two minutes. i just didm’t buy them.but it enforces a precedent of spencer perhaps not having the greatest ideas. 🙂

here’s an idea. marvel has a multiverse. why can’t the sam jackson nick fury, be his own man. from that splendid multiverse, where he is called nick fury and he is black, and his dad was black, and his mom was black, and his grand parents were black, like the sam jackson nick fury would have to be with a complexion that dark. 🙂

and that should be a great and fine thing! we have some mixed, melting pot families. that’s fine. but we have a lot that are not, and that should be fine too!

why does he have to be a junior to the wwii version of nick fury. it is worse than being blindly bigoted, which a lot of supposedly liberal people are… it is just stupid.

that is why the movies are better than the comics, they have better writers, and other creative people. and don’t get me started on tom king’s batman. talk about the emperor not having any clothes.

tom king is a fantastic writer. his ‘vision’ is i think, without argument, a masterpiece. However there is a repetition to king’s writing, and having the suicidal, deranged, falling apart protagonist that worked so well for the vision, as his goto archetype for every subsequent story is a failing.

it worked less well for the omega men, jury is out on on mister miracle, and it absolutely does not fit with batman. i am suicide? as the definition of batman? it is  the absolute oposite of everything it would take to endure, which is the definition of batman that rings the truest.

I took the trouble of getting and reading the five volumes of his batman run from the library, it is not good. i think he has one voice for all his male protaginists, and it is a voice that doesn’t fit his batman run. that said, when he gets away from his ‘not working’ longer storyline, and sticks to self contained stories, that’s when you see the genius of tom king.

HIS BATMAN ANNUAL 2 is case in point. forget trying to weave this long form story, and delivering issue after issue that underwhelms, give me a 100 stand alone stories of the quality of batman annual 2.

unfortunately he took the wrong thing from the success of that annual. he thought it was about milking that one storyline for a hundred issues, the strength of that issue is it was complete onto itself. king is trying to do doug moench, when he should be trying to do frank robbins. self contained over long form

 

How is that for an aside?! :))

so all that to say fire the over-priced, variant and gimmick saturated marvel and dc comics , and get periodical comics from people who respect their readers and just want to tell good stories in the periodical format. marvel and dc, do have fantastic creators, but they are being sabotaged by $4 to $8 ‘high way robbery’ price points. i absolutely want to read coates’ captain america and black panther, priests’ deathstroke, same for many other books. i refuse to pay their price gouging amounts. rather do what i do, wait for them to be collected and either read it for free from the library or buy it at a discount at your local bookstore or online store.

marvel and dc, are pridefully ignorant, a catching disease as our political landscape shows too well. such ignorance can not be reasoned with, it must be actively chastised the only way the pridefully ignorant understand, in dollars and cents.

stop buying them in periodical form. job done.

and instead buy periodicals from companies that are still excited by that format and price point. buy from the new marvel and the new dc for the 21st century.

 

I’m talking of the Canadian company CHAPTER HOUSE, AND THE AMERICAN COMPANY ALTERNA. AT LESS THAN HALF THE PRICE OF MARVEL AND DC, I BUY EVERYTHING THESE GUYS PUT OUT. THESE GUYS MAY JUST BE THE NEW, AND GOOD, MARVEL AND DC. 🙂

 

***********

7 Reasons AMAZON PRIME Streaming is better than Netflix STREAMING!

  1. LARGER SELECTION OF FILMS, ESPECIALLY GENRE AND CLASSIC FILMS – Netflix has a rather paltry selection of films compared to Amazon. In addition Netflix is almost completely lacking in older films in any numbers. Want to see the best in Spaghetti Westerns, or Italian Giallos or Polischei films or Paul Naschy films or Shaw Brothers Hong Kong Films or Black New Wave Films or Bigfoot Films? You wont find that on Netflix, you have to go to Amazon for such a curated selection of films/options.

  2. BETTER SELECTION OF FILMS – This goes hand in hand with point 1. In addition to having a much larger selection, they have a better selection of films.

  3. AVAILABILITY OF RATINGS FOR ALL MOVIES AND TV SHOWS – I find Amazon’s ratings on their films not only spot on, but a great way to help me find a film I might otherwise not have tried or discovered.

  4. SUPER USEFUL ‘CUSTOMERS ALSO WATCHED’ FEATURE – This feature goes along with the ratings to help me find films I otherwise would not have discovered.

  5. EASY AVAILABILITY OF TRAILERS FOR MOST MOVIES, OLD AND NEW – Trailers for all movies, old and new, is a must, and is yet another reason Amazon is far more enjoyable to browse than Netflix.

  6. BETTER SELECTION OF SHORT FILMS

  7. MORE BANG FOR YOUR BUCK, IN ADDITION TO STREAMING YOU GET ALL THE OTHER BENEFITS OF AMAZON , INCLUDING DISCOUNTED PRICING AND FREE SHIPPING.

For all these reasons I have un-subscribed to Netflix, and am happily subscribed to Amazon and Hulu.

One caveat, I think I’ll subscribe to Netflix for one month just to see the 2nd season of LUKE CAGE. The first season was along with DAREDEVIL season 1 the best of the Netflix shows. And was easily the best written and most groundbreaking of the shows.

Those conversations, that the closed-minded called slow or unnecessary, were the very heart of the show, this understanding of a Harlem renaissance not yet deferred, and were conversations that I’ve heard and had. So to see a show embrace an other than anglo-saxon or yuppie story-telling perspective, to have stories that actually have some resonance and familiarity to a broader ethnic perspective, made LUKE CAGE 1 up there with LEGION season 1 and FARGO season 2 as truly innovative television.

Those of you who didn’t get Luke Cage, I would suggest watch season 1 again, it is one of the few shows that gets stronger, when re-watched. When watched for what it is, rather than what we assumed it would be.

Here is hoping SEASON 2 of LUKE CAGE lives up to season 1.

Currently Watching : 1976 Interview with Stan Lee interviewing Roy Thomas

Stan Lee and Roy Thomas, and their creations and stewardship of a small publishing house called MARVEL COMICS was very much a touchstone of my youth. So to see the two share this 1976 interview, on what is seemingly a local public access show, is just fantastic. And with current, sad talks of abuse against Stan, it is great to look back and see him in happier days. Also it is amazing how relevant the topics are and how prescient both men were of a future where comics sold outside of the monthly format, and instead in collected and hardcover formats.

A great way to spend about 28 minutes. And here is wishing improved fortune for Stan Lee, and continued great fortune for Roy Thomas.

Stan Lee and the Hollywood Reporter

‘Growing old is no way, to stop being young’

—anon

 

https://www.hollywoodreporter.com/features/stan-lee-needs-a-hero-elder-abuse-claims-a-battle-aging-marvel-creator-1101229

Stan Lee Needs a Hero: Elder Abuse Claims and a Battle Over the Aging Marvel Creator

We are all of us the culmination of the people and influences that shaped us.

Those moments brief and bright that taught us either to dream, or not to.

As an introverted kid, writers were always that gateway to that better world for me, what Lincoln called the better Angels of our nature.

There would be Baldwin and Bradbury and Asimov and Poe and Ellison, but the first writer that really lifted the ceiling of this world for me, who really said ‘here be marvels, join us’ was Stan Lee. Not so much as writer, because when I started in this four color hobby, the writers were Giffen and Kraft and and Moench and Claremont; however Stan Lee as Editor, and cheerleader, and Guide, he was very much an Affable, super excited Rod Serling, but rather than introducing you to the bizarre, he was introducing you to the wondrous.

A lot of people in an effort, I’ve said this before, to build up an artist who didn’t perhaps get as much accolades as he could, made a practice of trying to underplay and tear down Stan Lee.

Here’s the thing,  Stan Lee doesn’t get enough praise for what he did. He when NO ONE ELSE was championing the creators of these comics, when the publishers barely wanted you to know who created these books and wanted it to be a faceless assembly line process, Stan Lee was the man who championed, and nicknamed, and personalized these creators for us. In so doing he created a family, and invited all his readers to identify, and be excited by the work. Often the books which were okay or good, were made grand just by the share fervor and excitement that Stan imparted to you, the reader.

 

Growing up in the often unforgiving streets of a major city, it is easy to fall through the cracks, and go the wrong way. Two loving parents helped, a few good friends, crazy siblings, but a lot of what you become, a lot of your value, is defined in the private conversations that define your inner world.

 

That was defined by quite a few influences of film, music, comedy, writing, but if I am honest, one of the bigger influences is the childish four star values of comics, of right and wrong, and True Believers. The Alliterative, fun, bombastic, no-limits language and vivacity of Stan Lee, leapt off the page and helped by fits and starts to make me a kid who dreamed and smiled and knew no limits.

Decades removed from that kid, the man I am, the good in that man, the poetic and hopeful, owes a debt to quite a few people, and Stan Lee is one of those people.

I consider him a hero. Deserving here in his twilight years of all the fame and adoration and joy, earned in a career bringing joy, first to kids through comics, and then spending his later years pursuing getting these modern myths taken seriously and embraced by cinema and the larger world.

He has done that. Not easily and not alone, but with a lion-share of the work as spokesman for comics, on his shoulder, he has done it.

He has fought the long road culminating in Billion Dollar Marvel movies, and new Disney Superhero Themed Amusement parks, he had a dream, long before anyone believed in it, and he through many setbacks, has manifested that dream.

Here in 2018, should be the happiest of his years, a reward of a singular life, and faith confirmed.

So the Hollywood Reporter article comes as a blow.

My God, that you should go through life, and give, and love, and hope, and endure, only in the final hour, to have it all ripped from you, by the greedy, and the venal, to have it all besmirched. And that the horror should come from those who should ease your days, is an injustice too great to bear. That a man who recently lost the love of his live, should now, if the Hollywood Reporter article is correct, have to endure abuse and the loss of his liberty is evil beyond anything even comics has written about.

I don’t know how this can be made right.

Especially if tales of a Stan Lee that has been systematically isolated from any potential defenders, is true,

It is a horrible article.  But too important of an article not too be read:

 

https://www.hollywoodreporter.com/features/stan-lee-needs-a-hero-elder-abuse-claims-a-battle-aging-marvel-creator-1101229

 

Stan Lee believed in dreams, not too much removed from the ‘Idea Space’ of Moore or Morrison, a place where good thoughts could make good lives. I’ll ask you, wherever you are reading this, to spare a minute in offering Stan Lee, your best thoughts.

My thought, if thoughts may manifest, would be for the man who believed that ‘with great Power comes Great Responsibility’, and instilled that mantra in generations of kids, is protected by the power of the State of California.  That these allegations of abuse and coercion be looked into, and if found true Stan be immediately removed from the suspect situation, or the negative elements removed, and Stan appointed medical and legal and security protection to assist him in seeing after his needs without duress.

For a man who gave so many of us great victories, and helped us believe in heroes, there must be a way to get him his victory, and maybe for once be the hero to the hero-maker.

 

If you have any thoughts to add, please do.

 

 

 

 

 

Why Marvel Studios is Successful and Marvel Comics is Suffering! The Last word on Diversity!

Marvel Studios under the brilliant leadership of Kevin Feige has become an unparalleled success because of amazing producers, writers, directors, casting agents, and actors, who take material made often for a juvenile audience and made it work for an adult and non-comics audience, while also satisfying comic die-hards like myself.

And as movies from the 1st film (IRON MAN) to the 18th film (BLACK PANTHER) show, the reason for this is Kevin Feige’s willingness to embrace Diversity. Diversity is not just the makeup of America, contrary to the Trumpian and XM hate radio mob  who who would preach dissension. and hate, it is the makeup of the world. And when you stop running and hiding and sticking your head in the sand, trying to wind back the clock to a Jim Crow America, you realize it is also the makeup to success.

Marvel Comics however has floundered for decades now and continues to flounder with diminishing sales. And while the vocal minority of morons and closet Nazis and talk show radio supporters would blame diversity.

The truth, that common sense and reason would tell you is, appealing only to existing readership has led to a diminishing readership, that can barely get a hundred thousand people, to buy even their most popular book. The people who grew up in the news-stand and comicshop and subscription model of comics,, is an aging and diminishing audience. We are picking up new readers, in large part due to the diversity initiatives and book store and libraries, MS MARVEL and MOON GIRL AND DEVIL DINOSAUR being some of Marvel’s biggest books in collected format. Doing HUGE in Libraries. However while we are picking up new readers in book format, the periodical format continues to lose across the board, for all comics Marvel is producing, whether they put a White, Black, Asian or other character in the comics, and I would argue Marvel is making quality comics across the board, what they suffer from is pricing.

They have in an age of growing options for entertainment dollars, with options of tv, streaming, video games, virtual, and regular books and magazines, priced themselves out of the market. $4 retail for a 20 page comic, that typically is filled with ads and does not give you a full story… it is for most of us an insupportable expense.

Even Die-hards like me have to pick and choose, and generally speaking, the choice is to not support Marvel in the monthly format, not at their $4 and up retail price point. I have not bought a Marvel Comics in years, only their recent diversity push, a good thing rather than the curse word Rush Limbaugh morons would make it, when they finally had Black writers and artists on staff, got me to buy their monthly books again.

I’m speaking of BLACK PANTHER and the short lived POWER MAN AND IRON FIST which was a relatively self-contained title, by dream creative team of David Walker and Sanford Greene. But I stopped getting it when Marvel decided to try to screw with the success of that book by making it into three books. Trying to over-milk their audience. With BLACK PANTHER they quickly started additional titles and crossovers that you had to get to get the whole story. Better and cheaper to just get the collected edition. And when Power Man and Ironfist ended, so did my buying Marvel Comics.

So Marvel’s floundering sales, is a relatively steady study in decline, and has notching to do with diversity. That they have not floundered more is due to their talented and diverse creators and characters. If someone on Youtube or a blog or the media is blaming diversity, you are dealing with an idiot and a bigot and a liar. And you should unsubscribe from their channel and or feed, because stupid people are a waste of time.

Diversity is not Marvel Comics problem. Their problem #1 is pricing. $4 they charge per issue, or $3.99 as they like to call it, you have gone past the threshold the market will bear, or that even your die-hard already converted audience. Particularly when in comparison to other publishers who give you more for that same $4. Other publishers give you less obtrusive ads, letters pages, back matter. And some like CHAPTER HOUSE comics and even DC COMICS (prior to Bendis, hopefully Bendis doesn’t support the same price hike that he supported at Marvel) realize that $2.99 retail is the breaking point for comic book adoption and growth.

Marvel Comics is also big enough that they can support a price of $2.99 retail for their comics. That would take care of their major problem. their second problem,relying on Diamond totally for their periodical distribution. Marvel used to offer mail order subscriptions at a nice discount, that’s how I got some of my books, you would use the ad in the magazine and subscribe to get your comics in the mail. I loved this model as a kid. I used it in addition to the comic book stores.  I think it is a great model unfamiliar with dealing with the Diamond pre-order model. And the third and most important thing, if a title is successful as a single, standalone title, don’t break it by being greedy and stupid. See previous comment on POWERMAN AND IRON FIST.

All those three points come down to Marvel Comics being better managed and better run, if not, no amount of crossovers or character changes or fabricate storyline outrage, will correct Marvel Comics dwindling sales.

 

Here endeth the Diversity Discussion.

:).