While everyone is busy pondering and obsessed with how many Billions of Dollars AVENGERS ENDGAME will eventually take in, I find myself not really on that hype train.
I do intend to see AVENGERS ENDGAME (quick aside: that is a terrible title. While perhaps definition-wise apt, the actual use as a memorable, imaginative, compelling title… leaves much to be desired) and given the Russo’s track record in their past three Marvel movies I expect it to be great. But as far as getting into the speculation game is how much richer this movie will make one of the richest companies on the planet, I could not care less.
This sense of ownership comic fans show toward these films they own no part of, and corporations that 99.999% of them own no stock in, is very reminiscent of house slaves taking a sense of ownership in the gaudy trappings and parties of their masters.
I dislike Disney.
I have always disliked and distrusted Disney.
From a little kid there was something off about the company, an undercurrent always contrary to their seemingly family friendly/kid friendly fare. As a kid I always felt about all their product there was something so…. forced and insincere and cloying.
Time and egregious acts such as Disney being one of the first companies to buy a news division, (ostensibly to not be scrutinized by a free press, but to actually be the owners of the news) to now being one of the biggest monopolies in the world, has only strengthened my distrust of the company.
All these morons clamoring for Disney to subsume Fox, for no better reason than to see a movie with fictional IPs interacting, to have their Avengers meet their X-men, not understanding the broader real world implications of one less movie and TV company, one less alternative, in a world clearly running out of things not owned by Disney.
Disney has proven themselves historically to be an opponent of concepts such as public domain and creator owned, concepts that enrich culture, and move us forward.
And now that they in little more than a couple of decades have completely eaten any promising rivals to their claim of being the ‘Dream Studio’ from PIXAR, to MARVEL STUDIOS, to LUCAS FILMS, to now FOX, they are the textbook definition of a SUPER MONOPOLY.
About a 108 years ago the Supreme Court was RIGHT in breaking up Standard Oil. The Rockefeller’s monopoly of the oil business. Understanding a company with such broad reach could set prices, fix wages, even create and change laws. They were right to break Standard Oil all to pieces. And they are wrong to not actively be doing the same to Disney.
One company, especially one with as combative a policy on public domain and creator rights, should never have been made the owner (jailer?) of so many cultural and pop cultural properties, a large portion of which, like Shakespeare, like the writings of Mark Twain, Like the works of Poe, should already be in public domain. Batman, Superman, Captain America, these are concepts around long enough to become part of the cultural lexicon and conversation and hence, owned and own-able by all.
So just like any studio or TV station can put out Poe derived properties, the same should be the case with many of the early properties of Disney. Public Domain not keeping companies from making money off these concepts, it just keeps them from being the only entity to do so. it spreads the wealth, understanding that at some point, if a story lives long enough, it becomes the story of all men, and not the property of a single man or monopoly.
And Public Domain being only one of the rights of man trampled on, when a company grows too big. A company of sufficient size can set wages for an industry, effectively blacklist or put out of work who it chooses, suppress and eliminate competition/ choice.
Marvel Studios getting bought by Disney was not a good thing.
We are the poorer when viable competition to Disney or Microsoft or Apple or Google gets taken off the board.
So I hope for my own enjoyment that AVENGERS ENDGAME is a good movie, but as far as if it makes money, breaks even. I don’t have a dog in that fight. I’m not a theater owner, I’m not a studio stock holder, I’m not one of the people who worked in or on the movie, so in no way am i profiting from whether the movie does well or badly, anymore than as a film fan.
And for a fan to be interested in if he will see more of a franchise is understandable, but for a fan to be rabid about a film breaking records or how much billions it makes or its opening Weekend hall, is to lose sight of that money is largely going one way, out of many diverse people and communities into a very few pockets.
In many ways those Billions a movie makes are further funds siphoned, to widen the gap… between rich and poor.
Now i do not fault a movie for doing well, but I will be much abused or maladjusted, before I cheer billionaires becoming bigger billionaires, when the bulk of people in this world, are getting poorer.
That’s my take on how completely, a monopolized media can skew us against our own best interests.
Here Endeth the Lesson.