Why Marvel Studios is Successful and Marvel Comics is Suffering! The Last word on Diversity!

Marvel Studios under the brilliant leadership of Kevin Feige has become an unparalleled success because of amazing producers, writers, directors, casting agents, and actors, who take material made often for a juvenile audience and made it work for an adult and non-comics audience, while also satisfying comic die-hards like myself.

And as movies from the 1st film (IRON MAN) to the 18th film (BLACK PANTHER) show, the reason for this is Kevin Feige’s willingness to embrace Diversity. Diversity is not just the makeup of America, contrary to the Trumpian and XM hate radio mob  who who would preach dissension. and hate, it is the makeup of the world. And when you stop running and hiding and sticking your head in the sand, trying to wind back the clock to a Jim Crow America, you realize it is also the makeup to success.

Marvel Comics however has floundered for decades now and continues to flounder with diminishing sales. And while the vocal minority of morons and closet Nazis and talk show radio supporters would blame diversity.

The truth, that common sense and reason would tell you is, appealing only to existing readership has led to a diminishing readership, that can barely get a hundred thousand people, to buy even their most popular book. The people who grew up in the news-stand and comicshop and subscription model of comics,, is an aging and diminishing audience. We are picking up new readers, in large part due to the diversity initiatives and book store and libraries, MS MARVEL and MOON GIRL AND DEVIL DINOSAUR being some of Marvel’s biggest books in collected format. Doing HUGE in Libraries. However while we are picking up new readers in book format, the periodical format continues to lose across the board, for all comics Marvel is producing, whether they put a White, Black, Asian or other character in the comics, and I would argue Marvel is making quality comics across the board, what they suffer from is pricing.

They have in an age of growing options for entertainment dollars, with options of tv, streaming, video games, virtual, and regular books and magazines, priced themselves out of the market. $4 retail for a 20 page comic, that typically is filled with ads and does not give you a full story… it is for most of us an insupportable expense.

Even Die-hards like me have to pick and choose, and generally speaking, the choice is to not support Marvel in the monthly format, not at their $4 and up retail price point. I have not bought a Marvel Comics in years, only their recent diversity push, a good thing rather than the curse word Rush Limbaugh morons would make it, when they finally had Black writers and artists on staff, got me to buy their monthly books again.

I’m speaking of BLACK PANTHER and the short lived POWER MAN AND IRON FIST which was a relatively self-contained title, by dream creative team of David Walker and Sanford Greene. But I stopped getting it when Marvel decided to try to screw with the success of that book by making it into three books. Trying to over-milk their audience. With BLACK PANTHER they quickly started additional titles and crossovers that you had to get to get the whole story. Better and cheaper to just get the collected edition. And when Power Man and Ironfist ended, so did my buying Marvel Comics.

So Marvel’s floundering sales, is a relatively steady study in decline, and has notching to do with diversity. That they have not floundered more is due to their talented and diverse creators and characters. If someone on Youtube or a blog or the media is blaming diversity, you are dealing with an idiot and a bigot and a liar. And you should unsubscribe from their channel and or feed, because stupid people are a waste of time.

Diversity is not Marvel Comics problem. Their problem #1 is pricing. $4 they charge per issue, or $3.99 as they like to call it, you have gone past the threshold the market will bear, or that even your die-hard already converted audience. Particularly when in comparison to other publishers who give you more for that same $4. Other publishers give you less obtrusive ads, letters pages, back matter. And some like CHAPTER HOUSE comics and even DC COMICS (prior to Bendis, hopefully Bendis doesn’t support the same price hike that he supported at Marvel) realize that $2.99 retail is the breaking point for comic book adoption and growth.

Marvel Comics is also big enough that they can support a price of $2.99 retail for their comics. That would take care of their major problem. their second problem,relying on Diamond totally for their periodical distribution. Marvel used to offer mail order subscriptions at a nice discount, that’s how I got some of my books, you would use the ad in the magazine and subscribe to get your comics in the mail. I loved this model as a kid. I used it in addition to the comic book stores.  I think it is a great model unfamiliar with dealing with the Diamond pre-order model. And the third and most important thing, if a title is successful as a single, standalone title, don’t break it by being greedy and stupid. See previous comment on POWERMAN AND IRON FIST.

All those three points come down to Marvel Comics being better managed and better run, if not, no amount of crossovers or character changes or fabricate storyline outrage, will correct Marvel Comics dwindling sales.

 

Here endeth the Diversity Discussion.

:).

 

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DEALS OF THE DAY! From comics to DVDs to bookbags to survival gear!

So I’ve been putting off buying a lot of this stuff, but I can’t wait anymore!!

All of this stuff gets the big BUY from me today. I think when you see the list you’ll agree:

Sam Peckinpah’s Legendary Westerns Collection (The Wild Bunch / Pat Garrett and Billy the Kid / Ride the High Country / The Ballad of Cable Hogue)

Sam Peckinpah’s Legendary Westerns Collection (The Wild Bunch / Pat Garrett and Billy the Kid / Ride the High Country / The Ballad of Cable Hogue) – Four Peckinpah movies with special features including commentaries for less than $20!!!??? Nearly 80% off??? Duh! Talk about a no-brainer.

I’m on the whole sustainability/self-sufficiency kick, so the following wacky items were priced right for me today:

SE 6-1 Camping S. Steel Detachable Knife 4″ Body

SE 6-1 Camping S. Steel Detachable Knife 4″ Body- I’m a hobo at heart, so this well-reviewed stainless steel mobile cutlery set has my name written all over it. Just think how much plastic wouldn’t end up clogging up landfills if everyone carried around their utensils with them! 🙂 (Yes, I do know I’m crazy. :)) And currently priced at nearly 70% off?! Comeon!! What more can you ask?

Well how about a candleless candle that burns for 100 hours.

100 Hour Plus Emergency Candles, Clear Mist – SET OF 3 Long-Burning Survival Candles

100 Hour Plus Emergency Candle Clear Mist – Emergency Essentials

Man my power goes down more than a hooker when the fleet comes in, so this candle was for me. I buy one every week or two, so now I have one in every room in my house. They don’t call me Heat Miser for nothing! (I have no idea, what that means. 🙂 ) [One note on this, be careful of poor shipping from the seller, particularly if you’re getting the 3 pack. Stress that they securely pack and ship it.]

Brown Vintage Wayfarer Tear Drop Backpack with Leather Accents

Brown Vintage Wayfarer Tear Drop Backpack with Leather Accents

It takes me a lot of research before I decide on something worth buying. I mean minimum of a couple hours per item, just comparing styles, prices, reviews, construction. This book-bag is a case in point. Up all damn night, deciding on the right bag. Both stylish, and yet functional for carrying books, laptops, etc. My time… your gain.

And let’s round all this functional stuff off with some pure enjoyment:

THE SHADOW: The History and Mystery of the Radio Program, 1930 – 1954

THE SHADOW: The History and Mystery of the Radio Program, 1930 – 1954
Huge Old Time Radio and Shadow fan, so this exhaustive 800 page book is a must own.

Alexander the Great

Alexander the Great (1956) and Anthony & Cleopatra DVDs for less than the cost of rental??? Say it with me… No Brainer.

Targus CityGear 320 Capacity CD/DVD Album Case TDP019US (Black with Grey Contrasting)

Targus CityGear 320 Capacity CD/DVD Album Case TDP019US (Black with Grey Contrasting)- Holds over 300 DVDs/CDs for only $30 shipping included. SOLD!

Farscape: The Complete Series

Farscape: The Complete Series- The Bluray is coming out so you would think the DVD would go down in price. But Noooooo! The stupid thing has gone up over $20 from the cheap prince of $49 that it was at. But even at its new price… it’s a great deal.

The Well

The Well (1951)- Is a nice little 50s Drama/thriller that plays as a nice counterpoint to THE WORLD, THE FLESH, AND THE DEVIL.

Captain America by Jack Kirby Omnibus (Marvel Omnibus)

Captain America by Jack Kirby Omnibus (Marvel Omnibus- I own the comics and am still buying the Omnibus. Great stuff!

X-Men – Volume 2 Omnibus (Marvel Omnibus)

X-Men – Volume 2 Omnibus (Marvel Omnibus)- Neal Adams great run collected in over-sized format. Nuff said.

Okay, I’m broke now.