Okay so on this big AVENGERS day, what could bump the AVENGERS from the top spot on my blog? Would you believe a dead Michael Jackson?
Okay it has recently been announced that Pepsi bought the use of Michael Jackson’s image from his estate.
“On Thursday [3 May 2012], Pepsi announced a deal with the late King of Pop’s estate that allows the brand to use his image for its new global marketing push.
READ: Will Michael Jackson Be Back in Hologram Form?
According to PepsiCo, the nature of the promotion will vary by country, but will include a TV ad, special-edition Pepsi cans featuring Jackson’s image and chances to download remixes of his biggest hits.
Pepsi’s chief creative officer, Brad Jakeman, said the broader Live for Now campaign took 10 months to develop and its aim is to amplify the company’s strong ties with pop culture.”— Eonline
I am not a fan of Pepsi to begin with, high-fructose corn syrup filled muck, but this… this is something scummy… even for them. It’s like the John Wayne and Fred Astaire commercials. Or the recent CASABLANCA footage, co-opted into an ad… it’s an abomination and a violation.
An image isn’t something like a car or a house, like talent it is not something that can or should be bequeathed from or to someone else, not something to be sold.
His estate sold his image???
An image, like talent, is not the estate’s to sell. And it is not Pepsi’s to buy.
If at any time you had called yourself a fan of Michael Jackson, either the boy star, or the teen phenomenon, or the young adult superstar, or even the confused/tragic/and beleaguered but no less talented Hughsian adult he left this world as, then honor him by letting Pepsi know your displeasure with their 21st century digital slavery plans.
How do you let a multi-billion dollar company know you’re not happy? You cut into their bottom line.
You stop giving them money.
In Pepsi’s case it means finding alternatives to the following:
Elma Chips (Brazil)
Quaker Chewy Granola Bars
Quaker Chewy Granola Cocoa Bars
Quaker Dipps Granola Bars
Quaker Fruit & Oatmeal Bars
Quaker Life Bar
Quaker Oatmeal to Go Bars
Seattle’s Best Coffee
Starbucks Iced Coffee
Dr. Pepper Snapple Group
A&W Root Beer
Country Time (Under license from Kraft Foods)
IBC Root Beer
Orangina (Only owned by Pepsico everywhere else Suntory owns it)
Welch’s (Under license from Welch’s)
Mr. & Ms. T
Rose’s Lime Juice
Stewart’s Fountain Classics
Venom Energy Drink
No Fear Energy Drinks
SoBe Energy Drinks
Cap’n Crunch Cereal
King Vitaman Cereal
Kretschmer Toasted Wheat Germ
Quaker Life Cereal
Mother’s Ready-to-Eat & Hot Cereals
Quaker Instant Oatmeal
Quaker Natural Granola Cereal
Quaker Old Fashioned Oats
Quaker Oh!s Cereal
Quaker Puffed Rice
Quaker Shredded Wheat Cereal
Quaker Oatmeal Squares Cereal
AMP Energy Gum
Aunt Jemima Mixes & Syrups
Quaker Baking Mixes
Quaker Large Rice Cakes
Quaker Mini Delights
Near East Side Dishes
Pasta Roni Side Dishes
Rice-A-Roni Side Dishes
Baked! Cheetos Snacks
Baked! Doritos Tortilla Chips
Baked! Lay’s Potato Crisps
Baked! Ruffles Potato Chips
Baked! Tostitos Tortilla Chips
Baken-ets Pork Skins and Cracklins
Cheetos Cheese Flavored Snacks
Chester’s Flavored Fries
Cracker Jack Candy Coated Popcorn
Doritos Tortilla Chips
El Isleno Plaintain CHips
Frito-Lay, Fritos, and Tostitos Dips & Salsas
Frito-Layngh Nuts & Seeds
Fritos Corn Chips
Funyons Onion Flavored Rings
Gamesa Cookies and Wafers
Hostess Potato Chips
Lay’s Kettle Cooked Potato Chips
Lay’s Potato Chips
Lay’s Stax Potato Crisps
Lay’s Wavy Potato Chips
Maui Style Potato Chips
Miss Vicky’s Potato Chips
Munchies Snack Crackers
Munchies Snack Mix
Munchos Potato Crisps
Nut Harvest Nuts
Rold Gold Pretzels
Ruffles Potato Chips
Sabritones Puffed Wheat Snacks
Santitas Tortille Chips
Smartfood Popcorn Clusters
Stacy’s Pita and Bagel Chips
SunChips Multigrain Snacks
Tostitos Artisan Recipes Tortilla Chips
Tostito’s Tortilla Chips
Soft Drinks (original Pepsi brands)
Diet Mountain Dew
Diet Sierra Mist
Mug Soft Drinks
Sierra Mist Natural
Gatorade G Series Prime 01
Gatorade Thirst Quencher – G Series Perform 02
Gatorade G Series Recover 03
Gatoradgfne G2 Natural
Gatorade G Series FIT Prime 01 Pre-Workout Fuel
Gatorade G Series FIT Perform 02 Workout Hydration
Gatorade G Series FIT Recover 03 Post-Workout Recovery
Gatorade G Series PRO 01 Nutrition Shake
Gatorade G Series PRO 01 Nutrition Bar
Gatorade G Series PRO 01 Carbohydrate Energy Formula
Gatorade G Series PRO 02 Endurance Formula
Gatorade G Series PRO 02 Perform Gatorlytes
Gatorade G Series PRO 03 Protein Recovery Shake
Gatorade G Series PRO Prime +
Gatorade G Series PRO Recover +
Long list, but considering I don’t eat corn chips or most corn based products or msg or any modified corn-starch laced products, or drink high-fructose filled beverages (ie stuff not known for its health benefits); it’s incredibly easy for me to avoid everything on this list.
Only stuff I was getting was occasionally Tropicana and Aquafina and now that I know they are owned by Pepsi, I can definitely do without them.
And no, I’m not suggesting this boycott of Pepsi because I’m a Michael Jackson fan. It’s about more than that.
I haven’t been a music follower for a while, or heard anything by Michael Jackson in a while, but I respect that a man’s image, not his likeness (ie caricature, or drawing, or performance) but a man’s actual image, is not something to be owned by another man. This country has an unresolved history with trying to own what is not theirs to own.
Utter nonsense, you say. Utter fiction.
Unfortunately we live in a time, where technology is every day making of our fiction… facts.
This precedent set, can affect any actor, any person. Robert Downey Jr or Jeremy Renner or Samuel L. Jackson sold by their estates after their deaths; to speak lines or support causes or candidates they would have never done in their life.
Isn’t that a violation, for anyone?
For you, and you, and you over in the corner?
And because they are actors it should be no less a violation. You offer not your soul, when you offer a performance.
You do not lose… the rights of man.
Except Pepsi says… perhaps you do.
So Pepsi should be reminded of the… tactlessness of their plan.
The products above… stop purchasing them.
Ingredients wise, you’re not going to be missing much, as they are labeled junk food for a reason.
And I would love to know the money grubbing member of Jackson’s estate who got rich, selling the image, and no doubt if they could, the soul of Michael Jackson to the highest bidder.
Send a message, that there is such a thing… as decency, as propriety.
Send a tweet, or email (or whatever you kids do) to Pepsi, saying…”boycotting you because of Michael Jackson ad plans.”
Let them know.
Let them all know.
That there is such a thing, as the rights of man.