So based on the fantastic, kick-ass trailer, MISSION IMPOSSIBLE:GHOST PROTOCOL was one of my most eagerly anticipated films of 2011. So finally seen, with a 1st time Live-Action director Brad Bird at the helm, what is my verdict?
Well first it’s worth setting the scene, I saw this in IMAX, not IMAX 3D or 3D, but IMAX. Parts of this film were shot in the 70mm IMAX format, but not in 3D. So yeah I have no problem, viewing a film shot in IMAX in IMAX.
Well let me rephrase that, seeing this in IMAX is not a problem. Payment the exorbitant markup to see this in IMAX… big problem.
When the cashier said $15.50 I actually had to pause, for a less anticipated movie I would have told him forget it and either not see it in IMAX (which I notice theaters are making it difficult to do, offering either no regular non-Imax, non-3D showings, or these showing only seldom and at inconvenient times) or just wait for DVD.
I can understand seeking to increase revenue in a down market, but attempting to fleece and extort your existing customer base may not be the way. You end up with people like myself, who actively will seek out less IMAX movies and movies in general, because of such price gouging at theaters.
A $15.50 ticket?!! Really?? You’re talking what, a 50% markup over regular ticket prices? That is just not good.
So already you’re creating the wrong mindset for people going into the film, the way my brain, and a lot of peoples brains work, Anything $10 or less, is kind of an impulse buy. You look at the 2hrs of big screen entertainment, and you justify it as $5/hr. Not horrible.
But suddenly cracking $15, and it’s suddenly a purchase that registers in your brain as expensive. You start getting thoughtful about the money spent, which is not really what you want consumers doing, questioning if they are getting value, getting their money’s worth.
It’s a dangerous habit to get the customer into, making a movie ticket less impulse buy and more potentially over-priced money-waster.
So it’s with that mindset a bit in my head I enter the darkened IMAX theater.
This theater being one of AMC’s retrofitted pseudo Imax theaters/Midget Imax theaters, it is not a real 5 story high, 70 foot wide screen (yet another reason I balk at paying the exorbitant prices), that said it is a very large screen for a multiplex.
And obviously they are trying to at least give you something to kinda justify that expense because man, they really had the sound and bass cranked, the picture looking great. I’ve seen IMAX movies at this theater before, and they raised the game for this movie. I sat there looking at the seven trailers prior to the movie, having my chest pummeled by sound, and my eyes dazzled, and I have to say… , I was impressed.
And the seven trailers?
SNOW WHITE & HUNTSMAN- An action packed updating of the Snow White myth
MAN ON THE LEDGE- Intriguing looking heist film
JOHN CARTER- I hated the first trailer for this film, however this new trailer actually looks great,
UNDERWORLD:AWAKENING- I’m no fan of this francise, having only seen bits of previous movies, but this trailer looks good if not great. And I’m always game for a Werewolf movie. RISE OF THE DARK KNIGHT- I have my problems with Nolan’s films. Unlike most I’m not a fan, that said this was a decent enough trailer
GI JOE: RETALIATION- I hated the first GI Joe Movie, however this one actually looks good. Mostly due to Dwayne The Rock Johnson.
THE TITANIC in 3D- There’s one person I don’t bet against when it comes to 3D, and that’s James Cameron. If James Cameron puts his name behind something it’s good enough for me. And watching the trailer I was reminded of all the people who have spent years deriding Titanic, who are going to end up eating their words as they pay to see it a 2nd time in 3D. Fan boys are an odd breed with selective memory, and they like to bash what is successful and popular, just because it is successful and popular. TITANIC became thw largest grossing movie of its time for a simple reason, because it was an effing epic movie, and because people could not stop seeing it.
A lot of fan boys have this revisionist memory, almost attacking things for being popular, forgetting that at the time they enjoyed the movie just as much as everyone else. But in hindsight, and with some posing it becomes the rage to bash on TITANIC. A similar film is SUPERMAN returns, that was a darling when it came out, everyone was raving about the plane scene and the bullet to the eye, but suddenly in blogs and podcasts and the peanut gallery it becomes revised as a bad movie, by the same ones who enjoyed it at the time. So yeah the fickle and schizoid ranting of fanboys I let go in one ear and out the other, quality tells. And quality says, while it’s not going to make a billion dollars in theaters again, it’s going to do very respectable business for a revival film.
I’m pretty sure there was a 7th one, but I can’t remember what it was.
Okay, enough with the trailers… onto the feature.
Brad Bird’s transition from animation to live action can only be called… impressive and epic.
Wow, from first frame to last, what grabbed me was just how brilliant and accomplished this film looked. how the heck does a first time live-action director pull off a film on this scale.
It is a gorgeous looking movie, stylishly filmed, and action packed. It’s easily the best of the MISSION IMPOSSIBLE series, and the performances… I’ve said it before, and I’ll say it again.,.. Tom Cruise is one of Hollywood’s best actors, and that he has maintained giving 110% in his work, even while dealing in the meat-grinder that is the press, and with fickle fanboys, is only to be applauded.
Agree or disagree with Cruise’s beliefs if you choose, though how that’s anyone’s business but his I don’t know, but what he puts on the screen can not be questioned. He’s a star, the likes of which we seldom see anymore. Add to that wonderful performances by his IMF (the use of that acronym kept tripping me up, I would immediately think International Monetary Fund (Boo! Hiss!) rather than Impossible Missions Force (Yay! Hurrah!) team-members, namely Jeremy Renner, Simon Pegg, Paula Patton; fantastic stunts, beautiful locales, and bone crunching action and you have a fun ride at the movies.
Thant said, it’s not perfect. The pacing is a bit uneven, bordering on long, and the script at brief times is a bit by the numbers. I think it probably could have benefited from tighter editing and a shorter runtime, that said I was quite satisfied for the film to play out at its pace.
All in all it’s a solid ***1/2 out of **** and is definitely one I’ll be adding to my DVD collection. B+.