Haul / Ebay Unboxing and Why Variant Covers are destroying the Comic Book Market / Experience!

THE BEST OF DC WAR COMICS AMERICA AT WAR  Edited by Michael Uslan

One of the great discoveries of 2018, in addition to me getting back into old back issue comics, and purchasing my first Golden and Atomic age comics, is my jumping into conflict or combat or war comics, with both feet.

The first conflict title that really grabbed me was OUR FIGHTING FORCES STARRING THE LOSERS. I have been reading comics for decades and somehow I managed to remain largely clueless to these comics. I mean I had seen war and western comics as a kid, and had no interest in them as most kids of my age at the time.

I think those books are very much something you have to grow to appreciate, much like the art of Jack Kirby.

But here many decades removed from that kid, this year I stumbled across the amazing run of Joe Kubert covers for OUR FIGHTING FORCES, and they just blew me away.

In an age where a lot of morons are using gimmicks like variant comics to sell multiple copies to a dwindling reader base , and publishers are playing into the gambling aspect of the speculators, who don’t even read the comics, they just oooh and ahhh over what amounts to pinups on the cover, rather than in the book where they used to be.

To the point where you have covers that are completely devoid of typography. Typography is part and parcel, of what makes s great, iconic cover. Another part of being iconic, is there being only one image,  per issue, a popular shared point of reference that an entire public can reference.

If you say Amazing Fantasy 15, or X-men 94, or Hulk 181, what makes all those issues so iconic, is they  bring up one agreed upon, and shared image in the minds of the audience.

Now covers have a minimum of 2 variants and often 10 times that many. At that point you have stopped selling stories, and are in the business of selling pin-ups. And if all you want is a pin-up, just download the damn cover images. Do not get me wrong there are some wonderful images being created for these ‘variant’ covers. But they are pin-ups or posters, they are not covers. They act against the very idea of a cover, which is a single, memorable image you can identify with that story. You weaken your own product, by dilluting and muddying the waters, with multiple covers, or multiple endings, or multiple versions. Plurality being the enemy of the iconic.

It is the reason modern comics are a speculator’s bubble, poised to burst. The whole market, much like the 90s, is built on speculation, and chasing the very transitory and ephemeral nature of what is hot. A lot of it is forced or manufactured rarity. Ooh this issue had a curse word in it, ooh this issue had a possibly risqué or controversial image.

It is completely manufactured market, based on very superficial minutiae, than in any way on content or quality.

DEATHSTROKE is consistently one of the best books DC comics is producing. Christopher Priest month in and month out delivering fantastic writing, with fantastic interior art.

Unfortunately all the speculator’s comment on is the cover variant.

While no doubt the creators are glad to have the numbers, having the readers is the real goal of this medium, and the real satisfaction of being a creator.

It is one reason that older comics, particularly from the Bronze Age, are getting so popular. The storytelling, the typography, the beauty, the singularity of vision, all stands out, especially in comparison to the lack of all of those things in most modern comic books.

Joe Kubert I really have grown such a HUGE appreciation for his story-telling, particularly his covers. He is such a master artist, and no-where is that more obvious than on his long and fruitful run in Conflict Comics.

Here without further ado are just a few of the must own LOSERS Joe Kubert covers (the complete essential run goes from OUR FIGHTING FORCES 123 TO 141. 19 issue run of AMAZING covers. And even though Kubert keeps doing the cover art till 151, I would say 141 is a good jumping off point for individual issues collectors.  After 141 DC would go for a more conventional , less experimental style, and those later issues lend themselves to just picking up in a collected trade format.

The more boring covers seems to coincide with the switch of Editors from Joe Kubert to Archie Goodwin. And then it would quickly bounce to Jack Kirby and Finally Murray Boltinoff who would see the series to its demise at issue #181. The series at its strongest, and the individual issues worth collecting, are issues 123 to 141.

Buy your issues here:

https://www.mycomicshop.com/search?tid=180611&pgi=101&AffID=200301P01

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You heard it here first!!! Forget about paying a fortune for the first issue of new book BATMAN DAMNED, a flash in a pan overpriced at cover price, book. And get something with real staying power, Joe kubert’s 1970’s run on OUR FIGHTING FORCES issues #123 to141!!