If the purpose of an effective poster, is to get your attention, to be intrigued about the film, and in and of itself, to be an appealing work of art; the below are examples of this week’s recommended and effective posters.
Now the actual TV show or movie or trailer can be great or awful, however the following posters judged on their own merits as posters… are, in this reviewers opinion, this week’s winners.
Now where there are posters that are effective and compelling, there are posters that aren’t. These are some of the ones that stand out to me, as not interesting or effective posters.
Again the movie or trailer could be great or awful, i am here just talking about the poster itself.
I like Tom Hanks, I think he is a good actor, if not a personal favorite of mine, I acknowledge he is a good actor. However, all of his movies, the posters are just pictures of his face. And there is no lazier form of poster design then that. I mean the closeup of a face can be effective, when it is used to tell a story, or set a tone for the film, look at the ANTEBELLUM poster above. A closeup, but a closeup that gets you thinking, and wondering, and coming in on the middle of a story. It is a closeup as part of a storytelling moment, as opposed to this Hanks poster that is glorified selfie.
And not just for him, but for any actor, and for any poster, I general feel taking a close up of the stars face and calling that a poster or marketing… is LAZY and BORING and UNINTERESTING poster design.
And again, this is not just Tom Hanks, they do the same thing with other big stars like Will Smith, etc, people just want to take a big pic of the stars face, and photoshop in a lame background.
It is incredibly lazy poster design. Put some bloody effort and thought into it, give us the Struzan paints or Saul Bass typography, earn your effing money as a piece of marketing, and maybe even as a piece of art.
Here are some other examples of inept poster design/marketing.
I mean they are trying in this poster. Some thought has obviously gone into it, just for me, the design does not in anyway interest me to stop on this image, or want to find out or explore what the movie is about. I can not click off of it, or go past it quickly enough. Not the sign of a good poster.
The trailer for this looks good. The actual poster, not so much. The background is interesting, but the foreground of the star running toward us, just not interesting.
See my rant above, on the Tom Hanks poster. A selfie does not a great or even good, poster make.
Agree. Disagree. Have your own recommendations of great or mediocre posters, than subscribe, like, and feel free to comment or email.
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